General information concerning the production and use of radio identification jingles
can also be found in the Radio Jingles section of this site.
Q:
"Where do you find your singers for the jingles?"
A:
Most of the voices you hear on JAM jingles belong to professional,
full-time studio session singers. Recording jingles and commercials
is their primary occupation. Although a few key people are on
staff (and are therefore exclusive to JAM), most are freelance.
For a new custom jingle project, we select the combination of
voices we feel will create the desired sound. Later, we usually
syndicate
those jingles to other clients. When this happens, the same group
of singers who did the original vocals must be available to re-record
the cuts with new lyrics. Because our clients expect this kind
of consistency, we primarily use vocalists who live in the Dallas
area. But on occasion we have recorded vocals in many different
places including Los Angeles, New York, Miami, and Montreal.
Being a successful jingle singer requires a pleasant or unique
voice, and a lot more. You must be an accomplished sight reader,
have control over your vibrato and tone, and know how to blend
and work with others. You have to be able to take direction, and
change styles at a moment's notice. And it helps if you can derive
some musical enjoyment from singing the praises of call letters and products
every day!
Q:
"I want to be a jingle singer or writer. What should
I do?"
A:
The first thing you're going to need is a demo, so that
you can show potential employers what you sound like and what you
can do. If you already have studio experience, compile a brief
montage of material you're proud of. If you haven't recorded professionally
before, you may want to rent time at a small studio to record
a sample of your work. Either way, the demo need not be longer
than 3 to 5 minutes. It should present as wide a range of your
abilities as possible. A montage featuring portions of 5 or 6 different items
is preferable to a demo which only contains one 3-minute song. But if that one
song showcases your musical and expressive range, it might do the trick.
After you've created your demo you'll need to have copies made. CDs are
now the medium of choice for this, because they sound the best and are the easiest
to deal with, but a high quality cassette is also acceptable. It doesn't matter
whether the CDs or cassettes are made by a professional duplicator or by you at home, as
long as the quality is good. If the demo sounds bad technically, it is unlikely that
anyone will want to listen to it long enough to give you a fair chance.
Before you do anything
else, label each copy of your demo with your name and phone number, as well as what type(s)
of work you're hoping to get. For example, beneath your name and number you might write
"solo vocals", or "writer/arranger" or "voice-over".
Remember that it is very likely for your CD or cassette to become separated
from your cover letter or resume, so please make sure that your name and contact
information are on both. It is very frustrating to find a great talent and have no idea how
to reach her or him, and yet it happens all the time.
Send your demo along with a brief resume to the jingle
producers and/or talent agencies in your area. An agent is not a requirement at all. In fact,
we prefer to deal with talent directly. But depending on where you live and what your goals are
an agent may be able to get your demo and resume seen by more possible employers than you could on
your own. If you would like to send your demo package to us, refer to
the contact JAM page for mailing information.
In many cases you won't receive an immediate reply. In fact, demos sometimes
accumulate for months before there is an opportunity to listen to them. If a producer
is interested, your material will be kept on file until the right kind
of project comes along. So if your contact information changes, you should send the
new details to everyone you sent your demo to. It will also serve to remind them that
you're still interested! This is a difficult business to break into,
and part of it is being the right talent at the right place at
the right time. But even though luck may help to get you in the
door, your talent and ability is what will get you called back
a second time.
Q:
"I have an idea for a jingle. Can I submit it to you?"
A:
We will not attempt to present or sell your music or lyrics to a client for you.
In almost all cases, production companies and jingle writers wait for stations or
agencies to approach them to do a project. At that time the client explains the parameters of the
job and what they're looking for. But most of these entities are too busy to consider
material created "on spec" which they haven't asked for. Radio and TV stations make
their own decisions regarding when they want to change their on-air music and jingles, and
most large companies employ advertising agencies to take care of that for them. Although it is not
unheard of for someone with a great new idea to get the attention of the right person at the
right time, it is unusual.
If you are a writer, you may send us samples of what you've done (as described above)
and if an new assignment comes up which we think would suit you we will consider hiring you to work on the
project. But don't send us your material with the intention of us trying to get it on the air for
you.
Q:
"Can I obtain copies from the JAM archives of a specific
station's jingle package?"
A:
Not at this time. Although we completely understand that many
collectors and radio enthusiasts enjoy having copies of jingles
they fondly remember from a particular time and place, we do not
have the manpower to honor those requests. It is very time consuming
to locate and duplicate individual packages, and our production
staff is kept quite busy keeping up with our flow of new product.
You can, however, obtain copies of our CD demos from
The JAM Store, many of which contain classic packages
from the 70s, 80s and 90s.
Q:
"Have JAM jingles been used in any movies?"
A:
Yes. Directors often use the radio as a device for establishing
a certain locale or time period. When they do, having authentic
jingles from that station enhances the realism of the scene. Here
is a partial list of films which include at least one JAM jingle:
- Mrs. Harris (HBO)
- Zodiac
- Son of Rambow
- Keep Your Distance
- Private Parts
- Eddie
- Losing Isaiah
- Beverly Hills Cop III
- Ferris Bueller's Day Off
- The Fourth Protocol
- Into The Night
- O.C. and Stiggs
- Promises In The Dark
- The Shining
There have been JAM jingles in several other movies and TV
shows through the years. Just remember if you're planning to use
real jingles or commercials in a production, you must get a clearance
from the owner first.
Q:
"Which radio station has JAM done the most custom jingles for?"
A:
If you combine the work we've done over the years for the UK's Radio 1 and 2,
then the BBC is the winner. (Radio 1 and Radio 2 are two of the national networks operated
by the British Broadcasting Corporation throughout the United Kingdom). However, if you
consider only a single station, the award goes to KOST (Coast 103.5) in Los Angeles.
A very close runner-up is WLS Chicago, who has aired JAM jingles continuously
since 1976.
Q:
"Which JAM package has been the most popular as far
as number sold?"
A:
Here's a list
of our all-time Top Ten Packages (as of 4/20/10), along with the
station that each one was originally created for. The list only
considers syndicated jingle packages and doesn't include items
like shouts, acappellas, and custom projects. The rankings are
based on the actual number of cuts from each package which have been
produced over the years for clients worldwide. It is not surprising
that the winners are all titles which have been around for several
years. That's because the longer a package has been out, the more
opportunities stations have had to use it.
| 1. |
WARP FACTOR - 2500+ cuts, on 350+ stations! |
(Z-100 New York) |
| 2. |
TURBO Z |
(Z-100 New York) |
| 3. |
Q CUTS |
(Q-95 Detroit) |
| 4. |
HOT KIIS |
(KIIS-FM Los Angeles) |
| 5. |
BREAKTHROUGH |
(WPLJ New York) |
| 6. |
THE FLAME THROWER |
(Z-100 New York) |
| 7. |
SKYWAVE |
(Z-100 New York) |
| 8. |
Z WORLD |
(Z-100 New York) |
| 9. |
FRESH KISS |
(KIIS-FM Los Angeles) |
| 10. |
IT'S YOUR COUNTRY |
(KUSA St. Louis) |