The theme "It's Nice In Detroit" was not only a way to refer to WNIC, but also a way to build and reflect pride in the community. Rather than airing
sound-alike jingles, the station wanted something different: words and music that people would notice and remember. They reached out and related to listeners,
and the audience responded in big numbers. The package incorporates a unique lyric and musical theme throughout, and includes short transition cuts as well as
longer image songs for each daypart. "It's Nice" is the first package in the Nice series,
and can easily be combined with any of the WNIC packages which followed it.