Sometimes taking the right approach makes all the difference. The Coast Approach to jingles is simple: Make them full and dramatic. Make use of instrumental ramps instead of talking over the music.
And cover each daypart with a jingle that speaks direclty to your listeners. It's identification with class from JAM.
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Cut by cut...
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(:09 ramp) COAST 103.5
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(:09 ramp) THE BRIGHT NEW SOUND OF SOUTHERN CALIFORNIA'S COAST, COAST 103.5
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(:09 ramp) COAST 103.5
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(:09 ramp) THE FRESH NEW SOUND OF L.A.'s MUSIC, COAST 103.5
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(:09 ramp) COAST 103.5
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(Top of the hour staging bed) BRYAN SIMMONS, COAST 103.5, K O S T, LOS ANGELES
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IT FEELS GREAT TO COAST THROUGH YOUR MORNING (:12 bed) MARK AND KIM, COAST 103.5
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THE BEST WAY TO START YOUR DAY (:12 bed) MARK AND KIM'S MOST MUSIC MORNING, COAST 103.5
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(:09 ramp) A BRIGHTER MUSIC MIX ALL DAY LONG, COAST 103.5
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(:09 ramp) COASTIN' AT THE OFFICE MAKES YOUR WORK DAY GO BY FASTER, COAST 103.5
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(:09 ramp) L.A.'s OFFICIAL AT-WORK STATION, COAST 103.5
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CONTINUOUS SOFT HITS WITH LESS TALK, COAST 103.5
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LOVE SONGS ON THE COAST, COAST 103.5
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(Nighttime top of the hour staging bed) JACKIE GONZALES, LOVE SONGS ON THE COAST, COAST 103.5